The platform is rolling out a updated setting that enables them to reduce the amount of AI-created content appearing in their timelines. This move comes as the service revealed that it currently hosts over 1 bn content made with AI.
Pilot Phase and Launch
The new functionality is undergoing trials over the following weeks before a widespread launch. This shift comes amid a increase in AI-generated material, driven by new content generation software.
The Broader AI Trend
Studies have shown that approximately a tenth of the quickest rising channels on a popular video site exclusively feature content made by AI. A significant portion of this material is classified as low-quality AI content, a term for poor-quality, factory-style content that is typically absurd or bizarre.
“We know from our community that a lot of users like content produced via AI tools, ranging from digital art to educational videos, and we aim to give people the ability to adjust the amount of that, according to their own choices,” stated a platform representative.
AI on the Platform
TikTok disclosed that there are presently 1.3bn videos on its network tagged as artificially created. Collectively, in excess of 100 m pieces of content are added to the platform every day, making AI content a limited percentage of its complete catalog.
Customizing Your Feed
Members will be in a position to reduce or increase the volume of artificial media they view by opening the content preference feature in the application and picking “AI-generated content”. Additional categories that can already be modified under the filter include current affairs, clothing, cosmetics, and choreography.
Content Labeling and Policies
TikTok’s guidelines oblige content makers to label “realistic” artificially created content, and it bans malicious fake videos of well-known individuals or crisis events. Any authentic-looking AI video that is not labeled can be taken down under its terms of service.
Furthermore, the platform will now apply an “AI-made” label to content made using its proprietary AI systems, or identified by an collaborative effort for identifying content made by AI. This step is designed to stop users from trying to evade the labeling process.
Educational Initiatives
The platform is also establishing a $2 million AI literacy fund for professionals and groups to create learning resources about responsible artificial intelligence. This project will benefit non-profit groups dedicated to educating coding and technology.
Platform Protection
The video-sharing app has defended its moderation strategy, amid controversy over proposals to make redundant a large number of safety staff in the United Kingdom. It is expected to cut a significant number of roles in its user protection division in its British office, with labor groups and internet security professionals voicing alarm that staff are being displaced by machine-led review.
A trust and safety lead clarified that people-led review would remain essential, but automated tools can safeguard staff by eliminating the most graphic content before it has to be seen by staff. TikTok stated a 76% decrease in explicit and harmful content handled by safety staff over the last 12 months due to intervention by its automated systems.
We believe it is crucial to integrate humans and technology to maintain a secure environment,” she said. “We’ll have humans as part of that process, but we also think it’s highly necessary to limit contact with harmful content as rapidly, which is the area in which a significant AI assistance is proving valuable work at speed.”
